Excellence takes shape through the standards we uphold and the actions we repeat.
SHIVRA provides end-to-end services for hotels, restaurants, cafes and wellness spaces, from pre-opening planning and daily operations to team training, guest experience, sustainability, digital content creation and marketing.
Inspired by the dance of creation that brings forth transformation, SHIVRA challenges what no longer works, creates practical solutions and enables lasting growth.
We put this into practice through four connected phases: Plan, Launch, Perform and Evolve.
Plan
Understand the brief. Review the operation. Agree priorities, measures and responsibilities.
Launch
Put the operating plan into practice with standards, training and opening support.
Perform
Review delivery, guest feedback and agreed measures. Work through the priority gaps.
Evolve
Refine the operation, strengthen repeatable systems and prepare for the next stage.
Hospitality consulting, from opening to daily operations.
For owners, operators, developers and regional teams. Choose the support your business needs across hospitality, food and beverage, and wellness.
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Concept and pre-opening
View service details +Turn an opening brief into an operating plan for a hotel, restaurant, cafe or wellness space.
Typical deliverables: Hotel and F&B concept development, market positioning, menu and recipe standards, operating model, SOPs, team training and pre-opening readiness reviews.
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Operations and team performance
View service details +Find the gaps in daily delivery and make agreed standards easier to repeat.
Typical deliverables: Operational audits, mystery shopping, menu engineering, cost and workflow reviews, service recovery and practical training.
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Guest systems and loyalty
View service details +Connect the guest journey across booking, service, follow-up and return visits.
Typical deliverables: CRM and loyalty strategy, booking and POS requirements, guest journey reviews, automation and reporting.
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Sustainability in daily operations
View service details +Make responsible sourcing and resource use part of the way the business runs.
Typical deliverables: Procurement reviews, sustainable menu design, sourcing priorities, waste reduction and resource-use actions.
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Digital content and marketing
View service details +Give your business a clear story and useful content that reflects its people, offer and guest experience.
Typical deliverables: Content planning, digital content creation and marketing support, scoped around your business priorities.
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Owner representation and oversight
View service details +Keep owner priorities, operator delivery and follow-through connected.
Typical deliverables: Operating briefs, operator selection and coordination, readiness and performance reviews, action tracking and reporting.
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Digital integrations, content and marketing are delivered through authorized SHIVRA service partners. Scope, responsibilities and handoff are agreed for each project.
Explore our services → Founders’ Hospitality and Service Experience
65+
years across hospitality, customer service and sales
9
hotel pre-opening assignments
18
F&B brands and venues
Operations and management experience
50,000+
loyalty members reached
in 18 months
The people behind the work.
Hospitality operations, guest experience, digital strategy and wellness, brought together through founder-led delivery.
Monal Malhotra, Co-Founder
Chief Hospitality Officer
Monal brings more than four decades of hospitality experience, including six hotel pre-openings, F&B concept development and operational turnarounds. An ISO Lead Auditor, he focuses on kitchen systems, operating standards and practical team training that supports consistent service and delivery.
Rashmi Malhotra, Co-Founder
Chief Wellness Officer
Rashmi’s background spans hospitality, customer service and sales, alongside work in energetics and wellness since 2007. As founder of The LILAC Room, she brings these perspectives to SHIVRA’s approach to well-being and guest experience, connecting service with an understanding of people.
Sorav Malhotra, Co-Founder
Chief Innovation Officer
Sorav brings 12+ years of experience across hospitality and wellness in the UAE and Canada. His work connects daily operations with CRM, loyalty and booking systems, digital strategy and guest-experience design, helping teams build clear processes and coordinated guest journeys.
Lead with clarity.
Build with discipline.
Serve with purpose.
Choose a focused assignment or ongoing support.
Scope, milestones, responsibilities and fees are agreed upfront. Each engagement starts with the operating challenge and the work required to address it.
Diagnostic and action plan
For service issues, performance gaps or unclear priorities.
What you receive: An operations review, findings and ranked actions with responsibilities and success measures.
Launch and implementation
For an opening, conversion or a defined operations, F&B or digital project.
What you receive: An agreed work plan, SOPs or systems, team training, readiness review and handoff.
Owner representation
For independent operating oversight between ownership and the operator.
What you receive: An operating brief, operator coordination, performance reviews and action reporting.
Ongoing advisory and delivery
For regular senior support across one business or a portfolio.
What you receive: Agreed workstreams, implementation support, KPI reviews and progress reporting.
Ideas, stories and the people behind hospitality.
SHIVRA Studios
Chronicles of a Chef, a SHIVRA Original documentary series, explores hospitality, craft and the people behind the experience through personal stories, professional practice and industry conversations.
The SHIVRA Series
Practical writing on hospitality operations, leadership and responsible growth.
By: Monal Malhotra
Vol. 5
I Can Do It, Chef
A young chef takes over a revolving restaurant, with three months to show he can lead the kitchen.
Read article →
By: Monal Malhotra
Vol. 4
The Busy But Broke Trap
A full dining room does not always mean a healthy business. Follow the small operating gaps that quietly drain a restaurant’s margin.
Read article →
By: Monal Malhotra
Vol. 3
Chronicles of a Chef: ROOTS
A chef’s first overseas assignment, the lessons that shaped his practice and the people behind the profession.
Read article →
By: Monal Malhotra
Vol. 2
The Reset Button
Leading through geopolitical uncertainty: practical decisions about teams, operations and the next step.
Read article →
By: Monal Malhotra
Vol. 1b
Do It Again, Chef
A quiet lesson over a béarnaise sauce becomes a turning point in a young chef’s career.
Read article →
By: Monal Malhotra
Vol. 1a
Beyond the Pass
Three decades of change inside the professional kitchen, from instinct and repetition to intelligence and structure.
Read article →Questions before we start
Clear answers about fit, scope and what to share with us.
Who does SHIVRA work with?
We work with owners, operators, developers, regional teams and owner representatives across hotels, restaurants, cafes, wellness spaces and hospitality portfolios.
Which regions do we support?
We support projects across APAC (Asia-Pacific), India, GCC (Gulf Cooperation Council), Africa, and North America. The scope sets out how the work will be delivered and where on-site support is needed.
Can we help a business that is already open?
Yes. We can begin with an operational audit, mystery shopping, food-cost analysis, service review or team training. The findings help identify the priority gaps and agree a practical action plan.
When should you involve us before an opening?
Involve us while the concept, operating model and opening plan are taking shape. We can support positioning, menu development, kitchen and guest-flow reviews, SOPs, hiring priorities, procurement, training and readiness reviews.
Do we work with a single venue or an entire portfolio?
Both. Support can be scoped for one hotel, restaurant, cafe or wellness space, or for shared standards, training and reporting across multiple locations.
What does an operational review cover?
Depending on the brief, a review can examine service delivery, kitchen and floor workflows, food costs, team performance, guest feedback and operating standards. Findings become ranked actions with responsibilities and agreed success measures.
Can we support food and beverage concepts and menus?
Yes. Our work includes F&B concept development, menu development, recipe standards, menu engineering, food-cost analysis and kitchen workflow reviews, from a new concept to an existing operation.
How do we approach sustainability?
We focus on operating decisions: sourcing and procurement, menu design, food waste, resource use and staff practices. Priorities are agreed around the business, the available evidence and what the team can implement.
Can we help with CRM, loyalty and booking systems?
Yes. We define business requirements, review the guest journey and coordinate CRM, loyalty, booking, POS and communication systems.
Who delivers our digital integrations, and marketing services?
Digital builds and integrations, content and marketing are delivered through authorized SHIVRA service partners. Scope, responsibilities and handoff are agreed for each project.
What does owner representation involve?
We help translate owner priorities into operating briefs, support operator selection and coordination, review readiness and performance, and track agreed actions and responsibilities.
Do we offer one-off projects or ongoing support?
Both. Engagements can be a diagnostic and action plan, launch and implementation support, owner representation, or ongoing advisory and delivery. Scope, milestones, responsibilities and fees are agreed upfront.
What should you include in your inquiry?
Share your name, email, region, the service you are considering and a short description of the business or project. Include its location, current stage and main challenge if you can. Phone is optional.
How do we agree the work before starting?
We define the assignment around your opening plan, operating challenge or growth priority. Scope, deliverables, milestones, responsibilities and fees are agreed before the work begins.
What needs to work better for you?
Tell us about the opening, operating challenge or growth priority. We will use your inquiry to discuss a focused scope and the people who need to be involved.
For hospitality projects and teams across MENA, APAC, India and North America.
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